netflix

Netflix Strategy Analysis

Netflix has emerged to become a multi-billion subscription-based company. Started in 1997 by Marc Randolph and Reed Hastings, the company was initially a DVD-by-mall service. With time, it has transformed into a video streaming platform and can be availed in more than 190 countries. The company forayed into content production in 2013 that provided it an incentive to become one of the leading players in the streaming market along with Hulu and Amazon Prime. It is known to have released more than 200 original films or series, which is more than cable or network channel.

Netflix Strategy Analysis

Netflix Mission Statement

One of the core strategies of the company is to increase the subscription number of videos globally and internationally. Netflix mission statement is the primary support of Netflix marketing strategies as it promises exceptional service to its customers, employees, investors, and partners. Netflix strategy analysis has shown that the company is enhancing the customer experience by expanding the streaming service through Netflix marketing strategies. Netflix mission statement shows that the prime goal of the company is to increase its customer base. For this, it has to rely on Netflix strategy analysis to move ahead the Netflix competition. The mission of the company is to become the top entertainment company. In order to this, Netflix mission statement is going to help in developing effective Netflix marketing strategies.

Netflix considers its brand promise in the form of a quest that equates to the Netflix mission statement. One of the best aspects of Netflix mission statement is that it includes all the stakeholders of the company. As per Netflix strategy analysis, it is a highly appreciative work as it communicates the roles to each and every stakeholder of the company. Netflix mission statement shows how the company is going to achieve its vision.

Netflix: Strategic Analysis

Netflix is indulged in business within an oligopoly industry. In such an industry, there are only some firms functioning in the industry, and it is difficult for another company to enter into the industry. Netflix strategy analysis shows that it is an Oligopoly as there is small number of companies that offer similar service. In addition to this, there are significant barriers to market entry in this industry. For providing popular content to attract people to subscribe, a huge amount of investment is required for acquiring the license of streaming such movies and TV shows. In 2011, Netflix obtained the streaming rights of The Walking Dead that cost it $1.35 million for each episode.

Netflix: Strategic Analysis

Netflix mission statement shows what it is known for- offering unparalleled and outstanding video streaming services. In addition to this, Netflix mission statement reveals how the organization balances customer satisfaction with the financial requirements of other stakeholders. Netflix is committed to making an impact on communities along with entertaining them. The operations of the company are linked to programs for ensuring that its corporate social responsibilities are satisfied. As per Netflix strategy analysis, Netflix aims to make contributions to the improvement of economics, environment, and people. The company is known to recognize to stimulate a sustainable model implemented by other firms to impact environment and communities.

Netflix strategy analysis shows that the company does not take its users for granted. Due to Netflix mission statement, the platform has achieved reliability and stability that makes it a distinguished company. In addition to this, Netflix mission statement also considers the aspects of the dynamic entertainment industry. For filling the gap that has been generated due to the shift from TV, Netflix strategy analysis shows that the company has come up with a dynamic system for its investors and customers with the help of which all the entertainment needs can be fulfilled. For example, the company offers several entertainment options such as online system like internet entertainment apps to fulfill the Netflix mission statement. Netflix strategy analysis also shows that the company offers its users with limitless content for keeping them satisfied and excited.

Netflix SWOT analysis

The methods that have been adopted by the company are supporting Netflix mission statement to show that it does not want to settle as a conventional entity. Also, the company has been able to set itself at a leading position in the industry. Netflix strategy analysis reveals that the company makes use of latest user-friendly features in order to give the best experience to its users. In addition to this, Netflix is not restricted to entertainment only, and it guarantees that investors get covered with the help of transparent and investor-tailored corporate governance approaches.

With the help of customer-oriented and integrated approaches, the company has developed into a global entity in order to fulfill its mission statement. One of the most admiring things about Netflix is that it understands and puts efforts to understand customer needs. This is a major strength of the company as revealed by the Netflix strategy analysis. Also, the company makes sure that it produces content that covers all of the major cultural backgrounds in an innovative manner. As per the Netflix strategy analysis, Netflix puts a lot of focus on promotional strategies. One-month trial period was observed through Netflix strategy analysis as a part of sales promotion tactic for attracting new customers.

Business strategy of Netflix

As per Netflix strategy analysis, the company uses servers that are strategically placed across the world. This is the key Netflix strategy analysis that makes its services available worldwide. For maintaining global presence, this Netflix strategy analysis is essential for the brand. Netflix strategy analysis helps the brand to cater to diversified target audience. For dealing with diversified preferences, the company uses localization strategy for Netflix strategy analysis. According to Netflix strategy analysis, the company secures content from both regional producers and Hollywood producers. In addition to this, Netflix strategy analysis reveals that the company uses diversification strategy with the help of content production. Producing its own content offers exclusivity to is service. Netflix strategy analysis has observed original and exclusive content for attracting and retaining subscribers. A primary part of Netflix strategy analysis is the company’s marketing activities and strategy. As per Netflix strategy analysis, the company is an Internet-based business, which is based on the principles of ecommerce. Netflix strategy analysis shows that the company uses several Netflix marketing strategies like Internet advertising and social media presence.

Netflix strategy analysis shows that the company has been able to develop a working environment, which results in the production of the most desired content while gaining huge returns for the company and the investors. Values like passion, innovation, and inclusivity in the content allow Netflix to have informed judgement as well as take productive risks. Each employee of the company needs to have to drive to take the company to the highest level. The core values of the company play an important role in keeping the employees motivated. It is for this only reason only that these core values have been integrated into the vision and mission of the company. Netflix strategy analysis reveals that the company has been able to the best services through the Netflix marketing strategies. Netflix strategy analysis has been able to show that Netflix has employed most effective Netflix marketing strategies.

In accordance with Netflix strategy analysis, the company uses a flexible pricing strategy. There are mainly three pricing features, a basis one, mid-tier option and high-tier option. Netflix strategy analysis shows that such Netflix marketing strategies help the company to target different streaming needs and financial capabilities. In addition to this, Netflix strategy analysis has revealed that Netflix uses virtualization or cloud computing. The study uses Netflix strategy analysis to show that cloud computing offers several advantages. Operational efficiency increases as cost decreases due to lack of development of physical servers. Netflix strategy analysis shows that the company is also working on software development. Along with this, Netflix strategy analysis has revealed that Netflix has developed native and web apps for different computing platforms. With the help of Netflix strategy analysis, one can see that Netflix is also involved in anti-piracy initiatives. Also, Netflix strategy analysis shows that Netflix works with technology companies and producers for fighting piracy and protecting the content.

Through Netflix strategy analysis, it became evident that the company uses machine learning for offering automated film and television recommendations to its subscribers. For this purpose, Netflix strategy analysis uses the profiles of users along with historical preferences. As per Netflix strategy analysis, Netflix makes use of machine learning for improving the streaming quality. With the help of Netflix strategy analysis, it became clear that the company uses statistical analysis and complex algorithm for examining network throughput. Netflix strategy analysis shows that there is a Netflix research department that makes use of machine learning. Simple user interface, as per Netflix strategy analysis, makes the platform more attractive for the customers. Netflix strategy analysis shows that the company relies strongly on content for gaining competitive advantage. Also, Netflix strategy analysis has been valuable in observing the strength of the platform. With the help of Netflix strategy analysis, Netflix SWOT analysis has been possible. Netflix strategy analysis has also provided weakness of the company. In addition to this, Netflix strategy analysis offers opportunities and threats for the company. In this way, Netflix strategy analysis has been helpful in obtaining key details about the company.

Netflix SWOT analysis: Strengths

  1. Competitive Pricing: Netflix marketing strategies have offered a pricing strategy that has allowed the company to move ahead of the Netflix competition. As per the Netflix SWOT analysis, the company has affordable pricing, and it offers higher value than the Netflix competition. The subscribers can easily watch content on streaming or DVD at affordable prices. Netflix strategy analysis reveals that streaming on Netflix is cheaper in comparison to cable or Netflix competition. Netflix marketing strategies offer premium plans for customers who can pay higher prices.
  2. Adaptability: Netflix SWOT analysis sees that the company has adapted to different technology by offering content on all of the Internet-connected devices such as televisions, mobile devices, iPads, televisions, and PCs. This is in line with Netflix mission statement that helps in growing business immensely.
  3. Originality: Netflix marketing strategies have allowed the company to produce original content. Netflix competition has failed to do so, and thus Netflix marketing strategies have proved to be fruitful. Some of the popular shows included in Netflix SWOT analysis are Stanger Things, Orange Is the New Black and Narcos.
  4. Wide customer base: Netflix strategy analysis shows that the company serves more than 190 nations to have a global customer base. Also, Netflix has more than 137 million subscribers, which is higher than Netflix competition. Netflix SWOT analysis sees that the company has a strong bargaining power to secure exclusive content.
  5. Exponential growth: Through Netflix marketing strategies, Netflix has developed into a popular brand to stream online content worldwide. Netflix SWOT analysis reveals that the company is growing stronger than Netflix competition.

Netflix SWOT analysis: Weaknesses

  1. Absence of Green Energy: As per Netflix marketing strategies, Netflix does not use renewable energy. It is also not an agenda included in Netflix mission statement. However, Netflix competition is moving in the Green direction. Due to this, Netflix is getting its brand image maligned by not including Green Energy in Netflix marketing strategies.
  2. Increasing debt: Netflix SWOT analysis has evaluated Netflix marketing strategies and Netflix competition and has revealed that Netflix needs a huge amount of money to serve diversified content worldwide. Thus, Netflix is accumulating long-term debt, which is becoming higher than Netflix competition. In 2018, it had $34 billion of long-term debt. Netflix strategy analysis shows that the increasing debt is a sign of weakness.
  3. Limited copyrights: As per Netflix SWOT analysis, the company does not own the majority of the original programming. Netflix strategy analysis shows that this has a negative impact on the company. As per Netflix marketing strategies, the rights of content expire when the year ends, and the content moves to Netflix competition.
  4. Increasing operational costs: Netflix marketing strategies allow it to produce original content. However, Netflix strategy analysis shows that associated costs of producing content are very high. Netflix SWOT analysis reveals that the company is spending anything between 12 to 13 billion USD for original programming, which is more expensive than Netflix competition.

Netflix SWOT analysis: Opportunities

  1. Niche marketing: As per Netflix marketing strategies, it can produce region-specific content in local languages. Niche marketing has allowed the company to follow Netflix mission statement to increase customer base. Netflix SWOT analysis has found out that the company is obtaining several benefits through niche marketing. In India, Netflix marketing strategies developed an original show, ‘Sacred Games’ that has been a huge hit.
  2. Alliances: Netflix SWOT analysis has observed that the company can collaborate with different telecom providers to provide bundle packages. Through this, it can gain a competitive advantage over Netflix competition. Partnerships and alliances can be profitable for the company to achieve its objective of Netflix mission statement.
  3. Updated content library: Netflix SWOT analysis shows that Netflix can expand content licensing through an increase in contracts with different movie distributors. In addition to this, the company must check what kind of content Netflix competition is producing. The content library needs to be refreshed with the help of original content.
  4. Increase customer base: One of the main points of Netflix mission statement is the increased customer base. Netflix strategy analysis shows that the company can easily tap into other countries as it already has a large subscriber base. In recent times, Netflix has entered into new countries to expand its subscribers and services. However, it is still not available in Syria, North Korea, Crimea, and China.

Netflix SWOT analysis: Threats

  1. Piracy: One of the main challenges for Netflix is digital privacy. People are able to download media content through illegal ways. Thus, as per the Netflix strategy analysis, piracy is the biggest threat to the company.
  2. Government Regulations: Rigid government regulations and rules in relation to service providers such as Netflix are a threat to them. Netflix strategy analysis shows that it is only because of this that the company has not been able to expand to China as its government has restrictions on overseas content.
  3. Netflix competition: There are other players in the market that are providing digital streaming worldwide. Their customer bases are also increasing each year. The main competitors of Netflix as per the Netflix strategy analysis are YouTube, AT&T, Hulu, Amazon, and HBO. They are offering access to original and new content to the subscribers.
Recommendations

Netflix SWOT analysis reveals where the company stands currently as well as the threats faced by it. In relation to Netflix strategy analysis, there are certain suggestions that can help the company to fulfill Netflix mission statement. First, Netflix needs to expand to new geographical locations through partnership with local cable providers. It can stream both global content and local content in different languages. With the help of this, it is going to gain more subscribers and profits.

In addition to this, Netflix must attempt to connect with different Internet services such as Rotten Tomatoes and IMDB. Netflix strategy analysis shows that it will help to offer different ratings and related information for the subscribers. For avoiding digital privacy, the company must strengthen its security to expose people illegally accessing the content. As per Netflix strategy analysis, the company should also offer more generous packages for varied economic classes. It will help the company to achieve its objectives set by Netflix mission statement. Lastly, Netflix strategy analysis shows that the company needs to improve its website and application by offering a user-friendly interface.

Netflix marketing strategies has allowed company to have loyal/repeat customers. As per Netflix marketing strategies, the company makes use of subscription-based model. Netflix marketing strategies has allowed the company to become the leading OTT service provider across the world. Netflix marketing strategies permits the brand to provide highest video quality to the subscribers. In addition to this, Netflix marketing strategies offers its content on the mobile app and website. With the help of Netflix marketing strategies, the brand has placed itself in the industry as an innovator. Not only this, Netflix marketing strategies offers competitive advantage to the company that allows it to remain ahead in the game. Through Netflix marketing strategies, it has catered to the untapped market in the developing and underdeveloped economies. With the help of Netflix marketing strategies, the brand offers regional content in different countries.

Since 2016, Netflix has eliminated segmentation of the customers on the basis of geography. Through such Netflix marketing strategies, it treats its total customer base as a single audience with similar TV show and movie preferences. Netflix marketing strategies have ensured that the content changes with the changing preferences of the customers. In addition to this, the company has been able to develop strategic partnerships that has helped in gaining more popularity among the customers. Netflix SWOT analysis also shows the company remains prepared for different market conditions. It means that changing market conditions are not able to impact the functioning of the company to a large extent. Content is the main strength of the company and the brand ensures that it fulfils all the requirements of its customer base.

With time, the content is increasing to include more regional languages. This allows local producers to also invest in the content. The most important aspect of Netflix is that it focuses on offering value to the users. It is because this only that customers remain attached to its service. It is continuously looking for ways to adapt to the everchanging tastes of customers. In addition to this, Netflix has focused on brand extension by creating an application by the name of Flixchat that can advertise packaging, name, logo and message. In the beginning, the company did not face any rivalry, however the times have changed. Netflix needs to compete with major competitors to remain ahead in the race.

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