In today’s highly competitive environment, it has become highly essential for the company to conduct a SWOT analysis. Airbnb is a US-based online market and hospitality service provider company. The company is highly engaged in the accommodation business by providing the general population with a market place to learn, list and book housing facilities through the internet. Airbnb swot analysis would involve assessing the company’s strengths, weaknesses, opportunities, and threats. Airbnb swot analysis would help the company in developing an effective strategy to remain sustainable and competitive in the upcoming years. The swot analysis Airbnb is presented as:
Assessing strengths is the key element of the Airbnb swot analysis. Airbnb has developed a user-friendly website which helps the customers to locate the place to stay easily and effectively. The company utilizes a highly innovative marketing strategy.
The brand image of the company is dependent on the quality of service providers or hosts. The business idea can easily be imitated.
The increasing trend of online services provides the company with the opportunity to expand its business to wider international territories and rural areas of existing marketplaces. Partnership deals with the tour and travel agencies can benefit the company at very high scale.
Uncertainties in laws and regulations set for tourism industry may negatively hamper the business of the company. Increasing competition in the sector is also a major threat to the company’s business.
Above chart concludes the SWOT analysis Airbnb. By assessing the SWOT analysis Airbnb, it can be said that the company is in a good position in the market place and is just required to convert its weaknesses into opportunities. Also, this SWOT analysis Airbnb reveals that the company can enhance its market share by starting services in rural areas as well. Airbnb swot analysis can also be helpful for the other companies engaged in the same industry.